Fractional Leader for Fintech & Consumer Brands.
I operate inside your business and fix what’s stalling growth. You get positioning that drives revenue, product launches that hit targets, and teams that run the systems after I leave.
You’re preparing to scale. Right now your marketing has these gaps.
Sales and marketing can't explain new products to customers
Brand strategy sits in decks while your team execute short-term tactics
Sponsorships generate awareness but zero pipeline or revenue
Agencies burn budget on creative that doesn't convert
No system. Just good people working harder, not smarter
What you get.
Clear positioning
Research that shows where the gap is, then a story that closes it and drives revenue.
Funding Circle: Increased brand consideration and generated thousands of qualified leads
Launch plans
Product positioning, GTM frameworks, and content systems your team can actually use.
FlexiPay: Scaled from zero to significant monthly applications in first quarter
Working systems
I build team habits and simple creative AI-enabled workflows so you’re not tied to agencies or me.
Funding Circle: Achieved six-figure annual savings through in-house transformation
Board metrics
Brand measurement connected to pipeline, revenue, and ROI. The numbers that get you more budget.
Secured significant incremental investment by proving commercial impact
Trusted by
How it works.
Diagnose
Customer research shows the gap between what you promise and what buyers see. Then we know the real problem to solve.
1-2 weeks
Design
Build positioning, GTM plans, and content systems with clear owners and metrics your team can follow.
3-6 weeks
Deliver
Work inside your business 2-3 days/week. Lead key work, coach execution, measurable results, report to board.
3-12+ months